The very core of what we do as writers is tell great stories. No matter what the genre the bottom line is writers tell great stories. Even non-fiction writers tell great stories about events, people and causes. People pay attention to great stories. New writers often try to do too much with their writing. Often too much attention is paid to trying to sound “professional” or slick. Too much attention is paid to trying to create a great, unforgettable character. All of these things will come in time. Get the story part right now. Learn to be a good storyteller and the rest will follow. You will hold the attention and loyalty of your readers with good, solid complete stories. That will keep them coming back for more.